STOPOVER ACTIVATIONS
- Step Up
- Markets Storm
- 3 Weeks
- MultiChoice Uganda
The Project
Conducted stopover activations to drive the message ‘Upgrade to the next package on your DStv or GOtv so you can be rewarded with the one above it for that month’ and encouraged customers to ‘Step Up’.
Task
Process
Results
Conclusion
At the wake of a lockdown that created paralysis around crowding, stopover activations provided the perfect alternative to mobilizing crowds for massive activation shows. Taking activations to smaller numbers of people, from right where they work and dwell – without having to mobilize them first and thereby omitting the huddle of moving them from their natural settings, assured optimum attention from them in short periods of engagement, which allowed us to cover more areas on a day and reach more people. Ultimately, the method gave us more numbers than a single mobilized crowd would, every day.