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BetPawa CSR Activation

BetPawa CSR

  • BetPawa Boda Boda Safety Campaign
  • 10th and 14th November 2023
  • Boda Boda stages
  • BetPawa
Experiential marketing
Objective

Aid expansion of road safety through a campaign to educate boda boda riders with the skills and equipment to ride safer and save lives.

Task
Introduction remarks by BA
Training session
Rewarding of attendees with branded BetPawa safety gear; reflector jackets, helmets & certificates of attendance.
Activation time windows: 8:30am - 9:30am, 10:15am -11am, 11:15am -12:00pm
Picture of Success
Stages booked in time and mobilised + neighbouring stages
Division permit paid for
Activations start on time
Smooth transfers to next stage
Giveaways, reward certificates & safety fliers availed in time
Areas activated

 Central division (Kamwokya, Mulago-Wandegeya, Luwum street-Nakasero).

 Nakawa division ( Ntinda, nakawa mkt, Kitintale).

 Makindye division: (Kibuye, Kabalagala, Namuwongo).

 Kiira division: (Kireka, Kyaliwajjala, Najjera 1)

 Entebbe division: (Kitoro, Katabi,Nakiwogo)

Results

Primary reach: 624 boda boda riders

Local  stage dwellers & passer by bodas that were registered at the beginning of the trainings & attended from start to finish – Giveaways issued.

Secondary reach: 300 boda boda riders

 Passers by who joined the training sessions after the halfway point/towards the end. – Giveaways not issued.

Total reach: 924 boda boda riders

Conclusion

Boda boda riders of the 5 divisions were successfully trained on road safety skills and also equipped with protective and safety gear. Their relationship with traffic police was enhanced through Q and A sessions during the training.

Our purpose is to build solutions that remove barriers preventing people from doing their best work.

Melbourne, Australia
(Sat - Thursday)
(10am - 05 pm)
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