Social Behavior Change Communication
- Self-inject Conctraceptive
- BTL Engagement
- Out reaches, Health Facilities & Markets
- PSI-U
The Project
PSI rolled out a campaign to introduce Self Inject contraceptive (SI) as the family planning method that offers woman the power to decide when to have children.
Task
Process
Carried out a brainstorm to discuss how best to reach communities and sell in the service of self-inject. The project was dubbed NESALILAWO to mean that the woman has a choice in determining her birth control method.
Three touchpoints were covered;
- Community Activations
- Health Facility Activations
- Market Activations
All the touchpoints had the support of the ProFam clinics. while the health facility activations were carried out at the ProFam health facilities, the community and market activations were carried out near the health facilities for easy direction of the clients.
The WhatsApp digital companion that was created to provide information to TA at any time post-activation was a huge integral part of the campaign. It was introduced to TA, who were taken through all the different steps of inquiry within the asset.
Results
Conclusion
Many women were excited about the SI because of how convenient it is and the fact that it offers privacy and can be administered from the comfort of their homes.
