GOtv Lite
- GOtv Lite
- 16th April 2022
- Markets Storm
- MultiChoice Uganda
Experiential Marketing
Objective
Creating awareness of the new channels added to the GOtv Lite package while encouraging reconnection of inactive customers.
Task
Plan execution logistics; resource planner, mechanics and route plan.
Deployment; team recruitment and training.
Execution; deliver campaign to identified markets and trading centres.
Process
Team recruitment and training
Local authority permits
Stopover points identification
Route plan
Execution
Results
57,000 total crowd engaged
481 total customers reconnected instantly
160 total customers reconnected through follow-ups
Conclusion
A plan that involved team recruitment, acquiring of local permits and a route plan was drafted. The shows comprised of a PA system on a rig truck with LED display screens in and corporate brand ambassadors; Mr. Zizinga Dickson and Mr. Golola Moses, these created both excitement and awe that definitely acted as a magnet to draw interested customers. This enabled our reconnection and sales teams to engage with the consumers in a one -on one interaction giving them enough time to interact with the product leaving positive memories associated with the brand in the minds of the people.
