Blankets and Wine
- Sign-ups & Cocktails
- Event (B&W)
- MultiChoice Uganda
- Awareness & Recruitment
Experiential Marketing
Objective
Push awareness of Showmax content to Blankets and Wines revellers and encourage sign-ups.
Task
Plan execution logistics; resource planner, mechanics.
Deployment; team recruitment and training.
Execution;
Process
Team recruitment and training
Produced branding collateral
Execution
Mechanics
The plan was to recruit a team of BAs, produce branding colleteral and set up a point of interaction which was used to encourage revellers to sign up and to establish a meaningful relationship. A 360-degree camera that made GIFs with comms and the complimentary cocktails for Showmax subscribers attracted more potential subscribers.
Results
192 customers signed up.
