Ending Sexual Harassment In Public Places
Reach
2.4m people
Duration
6 months
Markets
Kampala
The Brief
Kampala Capital City Authority (KCCA), alongside global development partners including UN Women, the Spotlight Initiative, and Sweden Sverige, required a comprehensive creative intervention. The core objective was to produce clear, impactful, and culturally resonant creative concepts aimed at Ending Sexual Harassment in Public Places across Kampala. CTA Space’s task was to turn a sensitive social issue into digestible, high-visibility public messaging that fosters safer environments for women and girls in transit and trading hubs.
Project Specs
Client
Kampala Capital City Authority (KCCA)
Agency Role
Creative Development; Concept & Design, Copywriting and Out Of Home Advertising
Core Medium
Digital video, social media, and paid media
Timeline
6 months total
Milestones
Execution Roadmap
The Obstacle
Communicating a sensitive behavioral change message in loud, high-distraction environments:
Public spaces like Kampala's taxi parks and busy thoroughfares are highly chaotic visual environments. Crafting a creative campaign that breaks through the commercial noise, addresses a deeply sensitive social issue respectfully, and captures the attention of commuters in mid-transit presented a significant creative and structural challenge.
The Strategy
The high-visibility, transit-focused creative framework.
Rather than relying on static, distant awareness channels, our creative strategy integrated the messaging directly into the daily geography of the target audience. By matching message delivery with the physical layout of Kampala’s public spaces, the creative work acted as an active visual intervention. The strategy rested on three main pillars:
High-Impact Street Visibility:
Utilizing street poles and major city billboards ensured that the messaging formed a continuous visual perimeter around primary walkways and traffic chokepoints. This guaranteed continuous exposure for daily urban workers and pedestrian commuters.
Intercept Marketing via Transit Networks:
By placing creative concepts directly onto commuter vans (taxis), coasters, and public buses, we transformed the local transport network into moving safety boards. This placed the call-to-action exactly where women and transport operators interact most frequently.
Cohesive Institutional Branding:
The creative assets meticulously balanced the brand visual identities of multiple major stakeholders – including KCCA, UN Women, and international embassies – preserving institutional authority while maintaining a clean, clutter-free community message.
The Deliverables
Bold Design. Strategic Mobility
01 / Omnichannel Creative Conceptualization:
The creation of a unified design language and visual identity tailored for public safety sensitization campaigns in urban African environments.
02 / Out-of-Home (OOH) Artwork Suite:
Production-ready graphic design files optimized for wide-format printing on city billboards and sequential urban street poles.
03 / Mobile Transit Media Wraps & Decals:
Customized creative variations engineered specifically for the dimensions and surfaces of local commuter vans (taxis), coasters, and transit buses operating across Kampala City.
04 / Culturally Aligned Copywriting:
Localized taglines and call-to-action scripts tailored to cut through urban noise and drive accountability within the community.